The Maison Piaget

THE TRANSMISSION

In the twenties, it was under the leadership of Timothée Piaget, Georges-Édouard's son, that the company transformed from being a manufacturer of movements to become a creator of luxury pocket watches and wristwatches. This development would continue and even accelerate under the guidance of the third Piaget generation of Gérald and Valentin. In 1943, Piaget became a registered trademark. Two years later, a large new manufacturing facility was inaugurated in La Côte-aux-Fées to ensure the Maison’s growing activity.

Piaget luxury watch and jewelry artisans