Piaget Rose Day in New York
Swiss Luxury Jeweler and Watchmaker Hosts Global Events to Mark the Occasion
(June 13, 2013 - New York, NY) – In tribute to the rose that is named in honor of Yves Piaget and that also inspires a collection of its jewelry and watches, the House of Piaget is celebrating today as the first “Piaget Rose Day.” Here in the U.S., Piaget commemorated the day in partnership with the New York Botanical Garden. Larry Boland, President of Piaget North America and Brian Sullivan, Vice President of Landscape, Outdoor Collections and Gardens, planted special Piaget Rose bushes in the famed Peggy Rockefeller Rose Garden.
Other events took place around the world, including the reopening of Piaget’s Place Vendome flagship boutique in Paris, along with a private concert by Grammy-nominated jazz singer and Piaget ambassador, Melody Gardot. Piaget has also launched an updated version of its U.S. e-commerce site with exclusive jewelry and timepieces from the Piaget Rose collection. A worldwide social media competition invites fans of the brand to post rose-themed testimonials to their loved ones on the Piaget Facebook page. The winner will be invited to visit the Piaget Manufacture in Geneva and experience the Piaget Rose collection firsthand.
The rose has been a key design motif for the House of Piaget since the 1960s. Mr. Yves Piaget’s passion for the flower was recognized in 1982 when the winner of the Geneva International Competition of New Roses was christened the “Yves Piaget Rose”, further solidifying the House’s connection to the rose. A favorite among Hollywood stars, Piaget Rose jewelry has been worn by celebrities such as Zoe Saldana, Teri Hatcher, Rose McGowan, Paula Patton, Emmy Rossum and Taraji P. Henson. Rising star, Brit Marling, who perfectly embodies the spirit of the collection, recently wore the Piaget Rose pendant in white gold and diamonds to the New York and Los Angeles premieres of her new film, “The East.”
Piaget Rose Day in Paris
The launch of the world première Piaget Rose Day took place on June 13th 2013 in Paris in the Ephemeral Orangerie of the Jardin des Tuileries, amid a dazzling and entrancing fairytale rose-themed setting for this glamorous and elegant event.
Piaget Rose Day in Geneva
On June 13th, for the very first Piaget Rose Day, which was celebrated on the same day all over the world, the Piaget Time Gallery in Geneva was transformed into a breathtaking garden.