Piaget arrives in Zurich

On December 8th, Piaget officially inaugurated its new boutique located on Zurich’s famous Bahnhofstrasse street.
Nearly 400 guests came to celebrate the opening of Piaget second Swiss boutique and to admire the newly unveiled architectural concept.

PLM inaugurating the new Zurich boutique.
Catherine and Philippe-Léopold Metzger, Carlos Leal, and Sylvain Auroux
Models wearing necklaces for the event from Piaget’s fine jewelry collection
Piaget’s new jewelry and watch boutique illuminated the Bahnhofstrasse

Philippe-Léopold Metzger, Piaget’s chief executive, attended the launching of its largest European boutique, which “conveys the luxury-brand’s Swiss identity and its ties to German-speaking Switzerland”.

A festive atmosphere quickly spread through the heart of Zurich. The warm voice of the singer Nubya entertained guests in the sublime black and gold setting of the brand’s redesigned showcase. Following the traditional ribbon cutting, Piaget’s ambassador, the singer and actor Carlos Leal performed a rhythmic duet with Nubya. Piaget’s colors lit up the Bahnhofstrasse, making for a memorable evening.

Nubya Sängernin  singing at the Piaget opening store in Zurich
The singer Carlos Leal ignites festivities at the inauguration party for Piaget’s new Zurich Store
Models wearing Piaget jewelries during the Piaget new opening store even in Zurich
Close up of Piaget jewelry worn by a model

The new boutique is located at 38 Bahnhofstrasse in Zurich. Within its ample 160 m2 space, Piaget presents its diverse expertise as master watchmaker and fine jeweler in separate, yet complementary and harmonious, display areas.