Piaget Society

amfAR Gala Miami Beach

Amidst the glamour and excitement of Miami Art Basel, amfAR and Piaget teamed up to host one of the week’s most chic late night parties at the Soho Beach House. Held in a specially-built tent right on the beach, the event drew notables from the world’s of art, film, food and fashion, including Russell Simmons, Kenneth Cole, Riccardo Tisci, Stephanie March, Brian Atwood, Joseph Altuzarra and Bobby Flay. The always glamorous, Dita Von Teese made a dramatic entrance with fellow Angeleno, Liz Goldwyn, along with models Lily Kwong, Elle Evans and Liliana Matthaus.

Dita Von Teese
Bobby Flay and Stephanie March
Russell Simmons and Hana Nitche

Joining Larry Boland, Piaget’s president of North America, to lend their support to the cause, were Piaget polo ambassadors, Marc Ganzi and Jeff Hall, who recently won the International Cup for Team USA against England.

The crowd was kept entertained by a line-up of top DJs, including DJ Kiss, Mia Moretti, Caitlin Moe and Honey Dijon. A focal point of the evening was the silent auction with world-class artwork from Cindy Sherman, Sam Taylor-Wood, Robert Rauschenberg, William Eggleston, Ryan McGinley and Steven Klein among others.

Piaget has had a longstanding commitment to the arts, and has been a partner with amfAR on the Inspiration Gala series since its inception, hosting events in New York, Los Angeles, Sao Paulo and Paris.

DJs Mia Moretti and Caitlin Moe
Jeff Hall
Kenneth Cole